McLarty Cuts Ribbon on $3M Lincoln Showroom in North Little Rock

McLarty Automotive Group has opened a new $3 million Lincoln showroom at 4400 Landers Road in North Little Rock, giving Central Arkansas shoppers a dedicated home for the brand's lineup, including its top-tier Black Label trim. The dealership opened during summer 2026, and the North Little Rock Chamber of Commerce led a ribbon-cutting ceremony on Wednesday that drew more than 100 people, according to the company.

The opening was first reported by KATV, which detailed the facility's standalone sales building and eight-bay service shop. The showroom uses Lincoln's Vitrine retail design, a concept built around an open layout meant to showcase vehicles without the clutter of a traditional sales floor. Shoppers can find Black Label models there, Lincoln's highest trim level, alongside the rest of the automaker's lineup.

A Family Name Behind the Investment

Mark McLarty, founder and owner of McLarty Automotive Group, said the Lincoln project reflects the company's broader investment in Central Arkansas and that he intends to keep growing in the region, per the station's report. McLarty Automotive Group has not disclosed how many jobs the Lincoln showroom created, nor has it released sales projections for the new location.

The McLarty name is well established in Arkansas car sales. In 2015, the group announced the acquisition of four dealerships in the region, as reported by Talk Business & Politics: North Point Nissan, North Little Rock Nissan, North Point Mazda and North Point Volkswagen, with the Mazda and Volkswagen stores located at 6030 Landers Road in Sherwood. Mark McLarty was identified at the time as founder and chairman of McLarty Automotive Group, and he said the deal reflected a desire to continue growing in the company's home market. The group had already acquired Bale Honda of Little Rock in 2014, renaming it Landers McLarty Honda.

Other Expansion Projects Underway

The Lincoln showroom is not McLarty's only current build-out. The company has broken ground on a new Mazda dealership in Little Rock, according to a separate KATV report, with plans for 15 heated and cooled service bays and a fully integrated transparent showroom. Wes Thomas said the facility is meant to give the brand a strong presence in Central Arkansas for Mazda customers, the station noted.

McLarty has also moved forward on a much larger project in Benton. Arkansas Business reported that the group planned a 30,000-square-foot McLarty Nissan dealership off Interstate 30, an open-point facility estimated to cost nearly $10 million. That project was expected to create 75 new jobs and push the company's total Central Arkansas employment past 500, with a groundbreaking held at 19960 Interstate 30. At the time of that report, McLarty Automotive Group owned and operated six dealerships in Central Arkansas, and Mark McLarty said the company remained focused on investing in quality brands, service and people as it continued its growth in the region.

McLarty Automotive Group operates dealerships across the Midwest and South and maintains a Volkswagen dealership in Central Arkansas as part of its broader portfolio. The new Lincoln showroom adds another brand-specific facility to that growing footprint, with new and pre-owned Lincoln models, including the Aviator, Corsair and Navigator, now available at the North Little Rock location.